A complete, FIFA-compliant marketing rollout for Toronto restaurants, bars, and experience businesses — delivered in 5 business days before the first match kicks off June 12.
⚽ Toronto Matches: June 12 – July 2, 2026 · 6 Games · 300,000+ Visitors Expected
The Situation
300,000+ international visitors will flood Toronto this June. Fans from Germany, Ghana, Canada, Croatia, Panama, Senegal, and Ivory Coast — all looking for somewhere to eat, drink, and celebrate. The opportunity is real. But most local businesses aren't ready to capture it.
They have no match-day plan. Their Google listing is stale. Their social media is generic. And many don't realize that using FIFA's logo, the trophy image, or the words "World Cup" in their marketing can get them cited by bylaw officers — yes, that's happening in Toronto this summer.
What's Included
01
$650 value
Google Business Profile Overhaul
Full rewrite of your GBP for match-day search terms. Updated hours, match-day FAQ, keyword-optimized description, photo strategy, and review capture system. This is where fans find you first.
02
$1,200 value
30-Day Social Content Calendar
Pre-written captions, content prompts, and a full match-day posting schedule across Instagram and Facebook — using only approved hashtags and imagery. Includes a compliance reference card so your team never guesses.
03
$500 value
Match-Day Menu & Offer Playbook
Themed specials, offer framing, and limited-time promotion copy tied to the nations playing in Toronto. Culturally resonant, completely original, zero IP risk. Written and ready to print or post.
04
$800 value
Email + SMS Campaign Sequence
A 5-part sequence: pre-tournament hype, three match-week promos tied to Toronto's schedule, and a post-tournament retention message. Plug into your existing email platform and send.
05
$400 value
Destination Toronto Listing + Pitch
A submission-ready event listing and pitch email to Destination Toronto's media team — so your business appears on DestinationToronto.com, the FIFA Toronto site, and their visitor-facing channels. Most businesses don't know this is available.
06
Included
FIFA Compliance Guide
A plain-language reference showing exactly what you can and can't say, show, or post. What's safe. What triggers a bylaw warning. Approved hashtags. Alternative phrasing. Your team can use this without asking a lawyer.
⚠ Why Compliance Matters This Summer
Toronto bylaw officers will actively monitor and enforce FIFA's trademark rights throughout the tournament. Using the FIFA logo, the trophy image, the official mascot, or calling your event "World Cup" can result in a warning or fine — even for a small restaurant or bar. The Fan-Ready Sprint is built around what you can do: original content, approved hashtags, culturally themed offers, and neighbourhood-level activations that are fully legal and genuinely effective.
How It Works
1
30-Minute Intake Call
We learn your venue, your audience, your current channels, and your match-day goals. That's all we need to build everything.
2
5-Day Build
We produce all five deliverables — GBP copy, social calendar, offer playbook, email sequence, and Destination Toronto submission — and compile them into a single organized handoff package.
3
Handoff + 60-Minute Walkthrough
We walk your team through every asset, answer questions, and make sure everything is ready to publish. You leave with a done-for-you system, not a to-do list.
4
Optional: One Round of Revisions
If anything needs adjusting after the walkthrough, we handle it within 48 hours. Included at no extra cost.
Investment
Fan-Ready Sprint Package
Includes all 5 deliverables + compliance guide + handoff walkthrough. Total standalone value: $3,550 CAD. One flat fee. No hourly billing. No surprises.
$3,550 value
$2,750
CAD · Flat fee
Limited Availability: Accepting a maximum of 6 clients before June 5, 2026. After that date, delivery cannot be guaranteed before the opening match.
Is This Right For You?
✓ Great fit
✓Restaurants, bars, or patios near Exhibition Place, Liberty Village, King West, or Queen West
✓You already have an email list but aren't using it consistently
✓You want to show up during the tournament without the legal and time risk of figuring it out yourself
✓You're in a multicultural neighbourhood (Little Portugal, Greektown, Little Italy, Corso Italia)
— Not the right fit
—Businesses with no digital presence or existing social channels
—Businesses looking for ongoing monthly retainer work (this is a sprint, not a partnership)
—Businesses outside Toronto proper
—Teams without the capacity to execute the content calendar in-house after handoff
Free Download · No Obligation
Get the FIFA Compliance Guide First
Not ready to book yet? We'll send you the plain-language FIFA trademark compliance guide free — so you know exactly what your venue can and can't do this summer. No sales pitch. Just useful information.
No spam. Unsubscribe anytime. Your info stays private.
✓
You're on the list.
Check your inbox — the compliance guide is on its way.
The window is 60 days.
Six matches. Three weeks. One chance to put your business in front of 300,000 international visitors while they're actively looking for places to go.
Prefer to talk first
Book a Free 20-Min Call
We'll confirm it's the right fit, walk through the deliverables, and answer any questions before you commit.